• Agricultural Equipment
  • Road-Building and Construction Equipment
  • Building and Construction
  • Land Plots for Agricultural Production
  • Land Plots for Building and Construction
  • Building Materials
  • Water Wells and Production
  • Mineral Resources and Deposits
MARKETING ROUND TABLE

MARKETING ROUND TABLE

19/11/2012

What is a marketing budget? What promo tools are the most efficient at the recession period? How do the market leaders do? These and other pressing issues were on the agenda of the round table which was held in Kyiv on November 19, 2012. The event was organized by the MARCOM Company. Among the participants of the round table there were directors and marketing experts of the companies importing agricultural machinery, road construction machinery and commercial vehicles (the companies such as VADERSTAD, AMACO, RENAULT TRUCKS, CONCORD, LANDTECHNIK, SUNRISE-AGRO, NEKO LIFE), as well as the teachers and students of the National University of Life and Environmental Sciences of Ukraine. 

In addition to the results of the research on the most efficient methods of promotion conducted by the specialists of MARCOM, the round table participants shared their personal experience of marketing budget implementation and application of reasonable methods of promotion. 

The materials of the round table can be downloaded here: